About Us

It is the goal of Sellier & Bellot and the CBC Group to provide our customers with the highest quality ammunition products and services. Quality and continuous improvement are the guiding principles for each and every employee.

  • Engineering will provide timely, state-of-the-art, high quality ammunition solutions that meet our customer requirements.
  • Manufacturing will ensure that product components are of high quality and that the final ammunition products manufactured meet or exceed specifications.
  • Quality Assurance will objectively verify product interior, exterior and terminal ballistic quality to ensure customer satisfaction.
  • Sales will be conducted with courtesy and integrity to ensure that the ammunition products and services we provide satisfy the customer's needs.
  • Order Processing will provide prompt, responsive, and accurate delivery of ammunition products and billing information.
  • Marketing will develop ammunition product requirements that reflect the needs of the market and a global customer base and will position our ammunition products in a professional manner.
  • Customer Support will provide courteous, prompt, and accurate resolution of customer satisfaction.

All of these activities result in high quality products and services that establish a loyal and satisfied customer base consisting of military, law enforcement, hunting, self-defense and sport shooting enthusiasts. Our employees are committed to generating positive customer experiences that reflect the actual and perceived quality delivered by Sellier & Bellot and the CBC Group.